2018 Conference Sessions
Demystifying Metasearch Marketing + Four Digital Strategies
Struggling to keep up with, or frankly just don’t understand, metasearch? You're not alone! Rahul will demystify metasearch marketing for hotels with this uber-informative session. You'll leave with clarity and tools to improve your hotel's performance online.
Did you know? In 2015 (just two years ago!) organic traffic accounted for approximately 60% of the total traffic to a hotel website. In 2017, that percentage was reduced to approximately 40%. Shifts such as these have kept hoteliers on their toes, and necessitate that digital strategies shift too. Now in 2018, maximizing your direct traffic can mean leveraging metasearch as a valuable part of your hotel's distribution mix. This session is worth the time and attention.