Expert Speakers

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Doug Kennedy

President @ Kennedy Training Network

Doug Kennedy is president of the Kennedy Training Network, Inc. a leading provider of hotel sales, guest service, reservations and front desk training programs and telephone mystery shopping services for the lodging and hospitality industry. Kennedy has been a fixture on the industry’s conference circuit for hotel companies, brands and associations for more than two decades. It is estimated that over 15,000 others have participated in the private training workshops and seminars he has presented personally throughout the United States, Canada and Mexico, as well as in places like Sao Paulo, Brazil, Singapore, Kaula Lumpur , Malaysia, Sophia, Bulgaria, Frankfurt, Germany, Florence, Italy, Amsterdam, Netherlands, Kiev, Ukraine, and Moscow Russia. 

Since 1996, Kennedy’s monthly training articles have been published worldwide, making him one of the most widely read hospitality industry authorities. Additionally, Doug was the Administrative Advisor for HSMAI who lead the founding of the revenue management group that is today known as the HSMAI ROC.


Mike Medsker

President @ Focal Revenue Solutions

Mike is President and co-founder of Focal Revenue Solutions, a hotel technology firm focused on making analytics more accessible for hospitality management teams, allowing them to enhance collaboration and champion a total revenue mindset.  

Prior to founding Focal Mike served as Director of Revenue Systems Architecture for Two Roads Hospitality (recently acquired by Hyatt Hotels Corporation), where he grew concerned with the lack of robust, user friendly analytical tools for the hospitality industry.  Throughout his career, he has held multiple senior level roles in revenue optimization, sales, and marketing.  As a result, he is acutely aware of the day to day challenges faced by hospitality strategists and limitations imposed by legacy technology solutions.  

Mike is happiest when solving challenges that seem to be just beyond grasp, and he enjoys reframing traditional concepts in order to unlock unrealized value.

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Daniel Melnyk

Chief Revenue Officer @ Hotel Revenue Co.

Daniel is a seasoned commercial strategist and experienced hospitality sales leader.

His rich background in hotel sales and marketing combined with passion for technology has positioned him as a leader in growth marketing for hotels. Daniel developed a winning formula you can use if you're ready get serious about your hotel's B2B sales pipeline. His proven methods remove traditional boundaries of marketing and sales, and teaches you how to own the ENTIRE funnel for your hotel.

As a leading educator, Daniel speaks frequently at conferences, leads boot camps, workshops and consults in revenue generation for hotels. In his spare time, Daniel loves to cook, travel (read: eat his way around the world) - and is a serious car guy.

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Amy Forss

Senior vice president of sales, America @ Ivvy

Amy is a veteran hospitality sales professional who got her start in hotel group sales.

A natural connector, Amy is a tireless prospector who lives and breathes her passion for innovation in sales and catering. Amy is a technology adopter, and leverages her experience in high-growth B2B technology sales with her hotelier background to enable her to easily demonstrate the value of technology and variety of use cases. 

Amy spent the beginning of her career with Starwood Hotels and Caesars Entertainment before moving to the technology side (Pegasus Solutions, Rainmaker, and now, iVvy).  In her current role, Amy helps hotel sales teams be more efficient, compete against threats in the meeting space sector, and unburden themselves from heavy, legacy technology. 

Amy holds a Bachelor's degree in Sociology from Arizona State University, a Masters of Hospitality Administration for UNLV, and lives in sunny southern California with her multi-generational family.

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Brandon Erhardt

Director for Platform Services - Loyalty @ Expedia

Brandon Ehrhardt leads VIP Access, Expedia Group’s platform loyalty program. In this role Brandon is focused on scaling the VIP Access network, Expedia Group’s exclusive network of curated hotels. Previously, Brandon helped lead research projects for Lodging Partner Services. Prior to joining Expedia Group, Brandon was responsible for designing and implementing regional Revenue Management strategies at United Airlines. He currently resides in Chicago and is a graduate of the Kelley School of Business at Indiana University. He is passionate about the travel industry with nearly ten years of experience in both the lodging and air sectors.

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Kelly Popp

Senior Director of Business Development @ SHR

Bio coming soon.


Glenn Wirick

EVP Sales & Marketing @ Pegasus

Glenn Wirick has a passion for solving customers’ biggest challenges with next-generation technology and services. Wirick joined Pegasus Solutions in 2015 as Executive Vice President of Sales and Marketing where he is engaged in delivering a world-class selling and marketing communications organization.

After more than 20 years working in software and business development, Wirick’s passion and hands-on approach to solving customer challenges have allowed him to forge lasting customer relationships around the globe. Glenn has lived in the US, Asia and Europe, where he has built and managed multi-national sales and service delivery organizations. At Pegasus, his focus is on helping hoteliers compete in a rapidly changing marketplace by applying the right combination of innovation, expertise and services.

Wirick holds a Bachelor’s Degree in Marketing with an emphasis in Sales and Product Management from Arizona State University. When he’s not working, Wirick enjoys outdoor activities and traveling with his wife to tropical and mountain destinations.

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Hilary Scott

Marketing Director @ Hotel Revenue Co.

Hilary is an expert full-stack marketer. A self-proclaimed "Hil-of-all-Trades", she combines the rich experience she gained working for private golf courses, country clubs and communities with strong marketing expertise gained in the field and working at agencies across the US. Hilary stays up-to-speed on her ever-evolving toolbox of software, account and project management skills, tempered with understanding and appreciation of good design and a keen ability to tell relatable stories.

Hilary is a champion for good user experience and mar-tech junkie. When she's not pumping out a good blog post (cold craft beer at hand), you may catch her walking her dogs in San Francisco or geeking out at Hubspot's office in Boston.

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Jenn Houtby-Ferguson, CMP CMM MATM

Chief strategist @ Twist consulting

A seasoned hospitality and tourism professional, Jenn Houtby-Ferguson, MATM is a sought after speaker and facilitator. Jenn began her career with Vintage Hotels in Niagara, Ontario, moved west by way of the Yukon, ultimately landing in Nanaimo, Canada.  As Director of Sales & Marketing, Jenn spent five years at Vancouver Island’s largest resort property, growing both the Resort’s brand and revenues. Her skill set is a rare balance of executive level experience in hotels and destination marketing combined with an intimate knowledge of the tourism industry.

Last fall, Jenn completed a Master of Arts in Tourism Management (MATM) through Royal Roads University, with a focus on crisis communications. A sessional instructor and frequent guest lecturer at Vancouver Island University, Jenn was a recipient of the  2015 Top 20 Under 40 Business & Community Achievement Awards for Vancouver Island. 


Additional speakers to be announced.